AZ Coffee
I created a concept video for AZ Coffee that was meant to introduce their service and establish their vibe.
Roles: Motion Graphics/Motion Design
Purpose
Introduce AZ Coffee’s personalized subscription model to a broader audience unfamiliar with specialty coffee
Create a short-form video tailored for Instagram Reels, TikTok, and YouTube Shorts
Emphasize the campaign slogan: “A new world at your fingertips”
Concept Development
Developed a concise, step-by-step narrative showing the quiz process, custom recommendations, and monthly deliveries
Focused on evoking excitement around global discovery and new hobbies through coffee
Framed the brand as both convenient and adventurous while appealing to “hipsters”
Drew inspiration from the Cartoon Network show Chowder for textures and certain transitions.
Visual & Aesthetic Choices
Clean, “black-and-white” modern look with a hipster-inspired style
Custom animated text and UI elements to enhance clarity and engagement
Used curated stock footage and audio to elevate production value despite time constraints
Temporary logo created to maintain brand cohesion
Production Decisions
Entire video created in under one day due to tight deadline
Designed all motion graphics and animations from scratch
Used placeholder branding assets where necessary
Sourced all visuals and music from royalty-free libraries
Creative Challenges
Working without official brand assets, including the logo
Creating a fully realized, visually cohesive video within a one-day turnaround
Balancing informative content with engaging, fast-paced visuals
Making specialty coffee feel accessible and not intimidating to newcomers
Reflection
Successfully delivered a polished and engaging explainer video under tight constraints
Demonstrated ability to quickly interpret a brief, adapt creatively, and execute at a high level
Helped visualize the potential of AZ Coffee’s campaign even in early development stages