Darkness Deity Reveal

Concept Artist for Darkness Deity: @vexed.vulpes on Instagram

As part of Ghostn's 2025 drop, I designed a jacket intended for urban exploration rescue workers—fictional units within the Ghostn universe. This project served as an opportunity to expand our world-building through both product design and immersive storytelling. The reveal unfolded across multiple mediums, including a webcomic and a 3D animation, chronicling the first successful rescue of a missing person. That success was only made possible through divine intervention from the Darkness Deity, a powerful new figure in the Ghostn mythos. The event led to the founding of the Urbex Rescue Department, tying the garment directly to the lore and strengthening the connection between narrative and clothing.

Roles: Creative Director, Motion Graphics, Apparel Designer, and Writer

Line art by @reishiru

Concept Artist for Darkness Deity by @vexed.vulpes on Instagram

Purpose

  • Introduce a major lore element—the Darkness Deity—as part of Ghostn’s 2025 drop.

  • Create a world-building story that ties directly into a new functional garment: a jacket made for urban exploration rescue workers.

  • Deepen audience immersion in the Ghostn universe through emotionally charged storytelling and multimedia content.

Concept Development

  • Imagined a rescue department formed after the first successful recovery of a missing person, aided by divine intervention.

  • Used the myth of the Darkness Deity to explain how the rescue unit was established.

  • Positioned the jacket as official gear issued to these urbex rescue workers, grounding the product in narrative.

Visual & Aesthetic Choices

  • Designed the jacket with a utilitarian, rescue-worker-inspired silhouette while keeping Ghostn’s horror and dystopian roots.

  • Chose a mix of storytelling mediums: a gritty webcomic for narrative depth and a moody 3D animation for the deity reveal.

  • Maintained a dark, mythic atmosphere to evoke a sense of mystery and reverence.

Production Decisions

  • Utilized an episodic release format to build suspense and guide viewers through the lore.

  • Combined illustration, copywriting, and 3D to diversify the visual experience and enhance reach across platforms.

  • Used 3D for compositions and references to save time

  • Commissioned @vexed.vulpes for the Deity artwork so the different styles add to the impact of the reveal

  • I delegated the lineart to @reishiru so I could focus on the compositions and shading

3D Reference
(Yes this character was heavily inspired by Reina)

Shaded Panel

Creative Challenges

  • Creating high-quality assets in multiple mediums as a solo creator or small team.

  • Striking the right balance between immersive worldbuilding and subtle product integration—ensuring the narrative generated intrigue without feeling like overt advertising.

  • Maintaining consistency in tone and visual identity across different formats.

Reflection

  • The Darkness Deity character became a powerful symbol within Ghostn’s mythos, expanding the brand’s storytelling potential.

  • Fans responded well to the multimedia rollout, staying engaged through the entire reveal arc.

  • The project reinforced Ghostn’s identity as a narrative-driven brand where clothing and lore go hand in hand.

Final Result