Glow-in-the-dark shirt teaser

To build anticipation for Ghostn’s upcoming glow-in-the-dark shirt, I created a short horror-inspired teaser that blends product marketing with eerie storytelling. Leaning into the brand’s dark, atmospheric tone, the video takes viewers into a quiet bedroom where something unsettling unfolds—hinting at the product without revealing it outright. This approach was designed to generate curiosity, reinforce Ghostn’s identity, and offer a visually memorable intro to the new release.

Roles: Director, Editor, 3D

Purpose

  • Tease the release of Ghostn's glow-in-the-dark shirt in an eerie, cinematic way.

  • Spark curiosity and engagement without directly showcasing the full product.

  • Align the teaser with Ghostn’s horror-inspired brand identity and tone.

Concept Development

  • Inspired by found-footage horror films like Paranormal Activity.

  • Created a short scene from the POV of a bedroom security camera, set at night.

  • The shirt's glow was only visible on a single standing figure—adding mystery and intrigue.

Visual & Aesthetic Choices

  • Framed the entire teaser as lo-fi night vision footage for realism and tone.

  • Used a muted, eerie color palette with high contrast around the glow effect.

  • Minimal movement and fixed perspective enhanced tension and suspense.

  • The glowing logo acted as both product placement and narrative cue.

Production Decisions

  • Modeled and animated the ghost in Blender, then composited in After Effects.

  • Simulated security cam effects using digital grain, timestamp overlays, and distortion.

  • Deliberately kept the figure’s identity vague to preserve mystery and avoid overt advertising.

  • Ensured the glow-in-the-dark element was visible enough to tease without spoiling.

Creative Challenges

  • Balancing product visibility with narrative subtlety—ensuring viewers noticed the shirt without feeling like it was a traditional ad.

  • Creating a chilling atmosphere within limited runtime and without dialogue or sound design.

  • Achieving believable ghost visuals using limited 3D animation time and tools.

Reflection

  • This teaser allowed me to explore horror aesthetics within branded content.

  • It successfully reinforced Ghostn’s identity and sparked curiosity without needing overt CTA-style messaging.

  • The project pushed me to blend narrative and product integration in a minimal yet impactful way.

Final Result