Various Media for Ghostn

Purpose

  • Build and maintain a unique brand identity for Ghostn

  • Create a consistent narrative across posts that blends fashion, horror, and introspection

  • Engage a niche audience—particularly introverts and neurodivergent individuals—with meaningful content

Concept Development

  • Developed ongoing storylines and fictional lore (e.g. Red Rift, Solace City, etc.) that tie into product drops

  • Used worldbuilding to give emotional and thematic context to garments

  • Strategized content to alternate between product promotion, storytelling, and community engagement

Visual & Aesthetic Choices

  • Designed/created posts with bold typography, stark contrast, and glitch/horror-inspired textures

  • Uses black and white as primary colors with recurring accent colors to maintain visual consistency

  • Included a mix of clean mockups, lore-based graphics, and found footage aesthetics for storytelling depth

  • Balancing a homemade gritty look and a refined polished minimalism

  • Always incorporating elements of horror when possible

Production Decisions

  • Created original graphics, layouts, and animations tailored for Instagram and other platforms

  • Scheduled episodic content releases around product drops to maximize narrative impact

  • Collaborated with community members and artists for cross-posted content

  • Filmed and edited content to maintain optimal balance between post frequency and visual fidelity

Creative Challenges

  • Balancing promotional goals with authentic storytelling without making posts feel like ads

  • Keeping visuals intriguing without overwhelming the viewer or requiring prior knowledge

  • Managing post pacing so that narrative and product content complemented each other

  • Maintaining authenticity as a brand and founder

  • Finding creative ways to keep up and excel on socials as a small team

Reflection

  • Helped build a loyal audience invested not just in the products, but in the Ghostn universe

  • Posts received strong engagement, particularly on lore-driven content

  • Set the foundation for serialized storytelling as a key brand pillar

  • Established brand values like mental health and authenticity