Ghostn x Skairic: Collab Media

I created and planned media for the momentous collaboration between the clothing brand Ghostn and the artist Skairic. The campaign was meant to build up hype and ensure sales for a new t-shirt and keychain.

Roles: Creative Director, Motion Graphics, 3D animator, Cinematographer, Editor

Purpose

  • Collaborate with Skairic to create a limited edition drop that merges both brand identities.

  • Use the collaboration to expand Ghostn’s universe and deepen audience engagement through storytelling.

  • Honor the significance of the Ominous Positivity theme, which originally connected both creators.

Concept Development

  • Chose Ominous Positivity as the central theme to reflect both brands' values: horror, mental health, and introspection.

  • Built the collaboration around key elements: a limited edition T-shirt, a matching keychain, and a shared narrative anchored in the Red Rift lore established for the Ghostn Ethos.

  • Structured the campaign as an episodic release, taking audiences behind the scenes of the drop through storytelling and transparency.

Episode 1

Visual & Aesthetic Choices

  • Used a red and black color palette to reflect Skairic’s signature style and blend it with Ghostn’s darker aesthetic.

  • Combined horror-inspired visuals with surreal optimism to create contrast and tension.

  • Maintained visual consistency across posts, reels, and carousels with hand-drawn textures, glitch effects, and grainy overlays to keep the right mix of polish and personable.

Production Decisions

  • Released the content as a narrative series covering conception, voting, manufacturing issues, and final release.

  • Supplemented promotional content with world-building posts about the Red Rift to expand the Ghostn universe.

  • Skairic contributed original artwork and collaborated on content planning and execution.

  • Pivot in t-shirt design due to manufacturer error

Creative Challenges

  • Navigated delays and issues with manufacturing, which were integrated into the storytelling rather than hidden.

  • Balanced two creative voices while maintaining brand cohesion.

  • Managed a high volume of content across multiple formats (product photos, reels, carousels, lore drops) as a small team.

Reflection

  • The collaboration felt meaningful and full-circle due to the personal connection through Ominous Positivity.

  • The campaign resonated strongly with both audiences, nearly selling out in the first week

  • Reinforced the potential of using story-driven marketing for product launches—blending narrative and commerce.

  • Reinforced the importance of flexibility and planning especially when collaborating through long distance

  • Developed skills in managing a production from start to finish under tight constraints and a micro budget

  • Delegating Efficiently to meet deadlines

  • Developed storytelling through various mediums