Milkis Advert

I created a short advert for Milkis showcasing their youthful energy and refreshing drinks.

Roles: Motion Graphics/Motion Design, Director

Purpose

  • Introduce Milkis, a popular yogurt-flavored soda, to a new market

  • Highlight the product's youthful energy

  • Increase brand awareness and appeal to a broad audience

Concept Development

  • Developed a playful and energetic concept to match the soda's quirky personality

  • Focused on uplifting visuals and whimsical storytelling to grab attention

Visual & Aesthetic Choices

  • Used a vibrant, high-contrast color palette to reflect the product's lively branding

  • Combined 2D animation with live-action footage for a surreal, fun vibe

  • Leaned into playful, bouncy motion design to enhance the upbeat tone

Production Decisions

  • Directed and shot live-action segments

  • Designed and animated custom 2D elements to overlay and interact with real footage

  • Used mixed-media to maximize engagement and distinguish the brand visually

Creative Challenges

  • Balancing animation and live-action so the final video felt cohesive

  • Making an unfamiliar product feel exciting and accessible

  • Appealing to both teens and young adults without skewing too childish or too serious

Reflection

  • Successfully captured Milkis' fun, energetic personality

  • Created a visually memorable introduction for a new audience

  • Helped define a creative direction that could be expanded in future campaigns

Final Result