Glow-in-the-dark shirt teaser

To build anticipation ahead of Ghostn’s Ominous Positivity shirt release, I created a teaser that blended Ghostn’s eerie visual language with Skairic’s distinct art style. Instead of showing the product directly, I focused on atmosphere and symbolism—using a mix of 2D, 3D, and live-action visuals to represent the red rift lore and set a haunting tone. The result was a slow-burning, unsettling video that hinted at the shirt’s deeper meaning without revealing too much.

Roles: Director, Editor, Motion Design

Purpose

  • Build anticipation for the limited-edition “Ominous Positivity” shirt before launch.

  • Introduce Ghostn’s ongoing “red rift” lore visually, tying it to the artwork by Skairic.

  • Showcase the collaboration’s eerie tone and layered storytelling through abstract visuals.

Concept Development

  • Concept centered around hands reaching upward—symbolizing distress and emergence, a recurring motif in both the shirt design and Ghostn’s lore.

  • Chose to represent the hands across three mediums:

    • 2D art from Skairic,

    • 3D renders made in Blender,

    • and live-action footage

  • Transitioned the scene into an isolated black void containing only a CRT TV, leaning into analog horror and surreal tension.

  • Final sequence: camera slowly pushing toward the TV, which glitches to reveal intense flashes of shirt details, followed by "Coming Soon" text and both brand logos.

Visual & Aesthetic Choices

  • red, black, and grey palette reflecting the lore and mood of the shirt.

  • Hands depicted with slightly different styles across mediums but all animated to reach upward in sync, creating visual rhythm.

  • The CRT TV became a focal point for unease—symbolizing a rift in reality or transmission.

  • Glitch effects and momentary reveals of the shirt reinforced the haunting, fragmented feel.

Production Decisions

  • Blender was used to animate and light the 3D hand sequence with dramatic shadows and slow upward motion.

  • AE was used to composite the 2D and live-action hand layers into a seamless flow.

  • Final color grade and pacing were handled in DaVinci Resolve to unify the aesthetic and intensify the mood.

  • Sound design was minimal—letting tension build through drones, ambience, and visual discomfort.

Creative Challenges

  • Balancing three distinct visual styles while keeping tone and motion consistent.

  • Representing both Ghostn’s world and Skairic’s aesthetic without one overpowering the other.

  • Executing a slow, ambient teaser that still captured attention and built hype.

Reflection

  • This piece helped expand the visual language of Ghostn’s universe while deepening the red rift lore.

  • It was also a chance to preview the product in a subtle, artistic way that resonated with the brand’s horror-inspired audience.

  • The multi-medium approach pushed my creative problem-solving and helped elevate the video beyond a standard product teaser.

Final Result